Un'arma segreta per Sicurezza pubblicitaria
Un'arma segreta per Sicurezza pubblicitaria
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Real time bidding operates through a popular programmatic advertising model called cost Attraverso mille, or CPM. Certain types of programmatic ads are measured by cost In mille (CPM), which means cost In thousand impressions.
Monetize even small mass-media with low traffic or narrow audience. Define a minimum acceptable price for their inventory by setting a price floor. Earn the highest price for each impression by selling it at multiple auctions. Ultimately, RTB programmatic makes the publisher's revenue streams more stable and predictable. The Pros and Cons of RTB for Advertisers
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Private marketplaces. RTB facilitates the creation of private marketplaces, where publishers can offer premium inventory exclusively to select advertisers. This provides an opportunity to sell high-quality ad spaces to strategic partners.
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As part of the ad process, DSPs often provide their check here advertisers with additional data from third-party providers and enable them to complement this patronato with data from advertisers own systems.
However, the most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold normale paio to its industry-wide acceptance and adherence to best practices.
Attraverso giudicare il rendimento degli annunci, è facile condividere tipi intorno a dati limitati per app e siti.
Dynamic pricing. Publishers have the flexibility to adjust their prices in response to real-time demand and the bids placed by advertisers. This allows them to optimize revenue by finding the balance between competitive pricing and attracting advertisers.
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Impression value is informed by different types of information, from user behavioural profile, website content to conversion rate predictions.
The real-time bidding process starts when a visitor opens a publisher’s website. The whole process takes less than 100 milliseconds, but a lot happens during that time: A site sends an ad request to an SSP when there’s a chance to show an ad to a visitor. The SSP collects the data about the visitor (cookies, location, etc.) and the ad space to pass it on to an ad exchange. The ad exchange broadcasts the information about this ad opportunity to several DSPs.